Chloe North
Head of Marketing, Donnington Group
“Social stops being just a content channel and starts becoming a revenue line.”
Hospitality Social Media Summit 2027Executive programme
Two days of strategy, commercial thinking and specialist practice for hospitality marketing leaders and teams
HOSS 2027 PRIORITY LIST
Programme and registration news before it goes public. No payment or commitment.
April 7-8, London
The University of Chicago Booth School of Business
The next edition
We're building the
2027 programme now
Priority list members see it first, along with each faculty
announcement and the registration date.
ProgrammeDay 1 masterclass and
the new Day 2 labs
the new Day 2 labs
FacultyEach practitioner, as
they're confirmed
they're confirmed
RegistrationPriority access 48 hours
before public release
before public release
Programme Overview
Turn social
into
a stronger commercial capability
HoSS brings together strategy, commercial thinking and specialist practice to help hospitality teams connect social more clearly to demand, conversion, reputation and revenue.
- FORMATTwo days, in person
- LOCATIONLondon
- AUDIENCEMarketing, social, digital, brand and commercial leaders
- APPROACHStrategy masterclass plus specialist working labs
- OUTCOME Practical frameworks and work your team
can take back into the business
Hospitality Context
Built specifically
for hospitality
200+Participants across London and online
14 countries
represented
represented
86% senior and
leadership roles
leadership roles
Participants Represented
Organisations Including
Participant Perspective
9.5/10
overall experience87%
would recommend HoSSPost-programme questionnaires,
HoSS 2026. [X] responses.
HoSS 2027 priority list
Hear about HoSS 2027
before it goes public
Join the list and the June programme reaches your inbox before it reaches LinkedIn.
HoSS updates only. Unsubscribe at any time. Privacy policy
Programme Impact
Social now
carries a broader commercial mandate
Marketing teams are being asked to connect social activity more clearly to demand, conversion, reputation and revenue.
At the same time, content volumes, channels, AI tools and external partners have increased.
HoSS develops the strategic and commercial capability behind those investments.
Value for your organisation
Make existing marketing
investment work harder
Participation is designed to help organisations:
Strengthen strategic decision-making
Focus teams and investment
around clearer commercial priorities.
Use AI with greater judgement
Identify where AI creates value while protecting brand quality.
Strengthen measurement
Use KPIs that support better commercial decisions and conversations.
Improve content effectiveness
Connect audience, creative, channel and commercial objectives more deliberately.
Build clearer routes
to revenue
Connect social more closely to demand, conversion and direct commercial outcomes.
Learning Outcomes
What you will develop
By the end of the programme, participants will be better equipped to:
Set commercial priorities for social
Connect social activity to demand and conversion
Build stronger content and channel systems
Manage reputation and guest engagement more effectively
Apply AI with greater strategic discipline
Measure and communicate social performance
“Your team already makes these decisions every week. The programme changes the judgement behind them, and that judgement applies to every campaign, budget and platform choice for the year that follows.”
Who Attends
Built for the people responsible for hospitality growth
HoSS is designed for leaders and specialists making decisions across social, marketing, brand, digital, ecommerce, reputation and commercial performance.
Particularly valuable for teams that need a shared approach to strategy, execution and measurement
Heads and Directors of Marketing
Social and Content leaders
Digital and Ecommerce leaders
Brand and Communications leaders
Commercial and Revenue leaders
General Managers with marketing responsibility
Your Learning Experience
Two days built around application
You don't leave with notes. You leave with work already built for your organisation.
Day 1
Build the strategy
A structured Executive Social Strategy Masterclass taking participants from commercial priorities through audience, channels, content, brand and measurement.
You leave with a completed social strategy framework for your organisation.
Commercial objectives
Audience and channel choices
Content priorities
Brand voice and governance
Measurement
Execution priorities
Day 2
Apply it to specialist challenges
Focused working labs aligned to your role and business priorities. Each lab runs for 90 minutes and is led by a practitioner in that discipline.
Choose [X] labs aligned to your remit and priorities.
Social revenue
AI and discoverability
Content performance
Paid social
Reputation and social care
Measurement
Creator strategy
International audiences
Practical Outputs
Leave with work your team
can use immediately
Participants develop practical
outputs including:
Social Strategy
on a Page
90-Day
Execution Plan
Commercial Measurement
Framework
Content and Campaign
Frameworks
AI Workflows and
Brand Guardrails
Social Care and
Reputation Plan
The emphasis throughout is application to your own organisation.
Beyond the Room
Continue the
learning after London
Resources remain available after the programme so teams can revisit the work as priorities evolve.
- Executive workbook
- Templates and frameworks
- Session materials
- Session recordings
- [X] months of Digital Hub access
- Certificate of completion
Certificates confirm participation in the programme.
Programme Faculty
Learn from practitioners with
experience inside the work
HoSS faculty combine senior hospitality experience with specialist expertise across social strategy, content, digital performance, AI and reputation.
HoSS 2026 Faculty Included
Santiago García Solimei
Founder, Unfiltered Mindsets
Former Global Director of Social
Media and Brand PR, Meliá Hotels International
Jai Khan
New Business and Growth Marketing Director, Push
AI, Digital Strategy and Commercial Growth Specialist
Santiago García Solimei
Founder, Unfiltered Mindsets
Former Global Director of Social
Media and Brand PR, Meliá Hotels International
Jai Khan
New Business and Growth Marketing Director, Push
AI, Digital Strategy and Commercial Growth Specialist
Santiago García Solimei
Founder, Unfiltered Mindsets
Former Global Director of Social
Media and Brand PR, Meliá Hotels International
Jai Khan
New Business and Growth Marketing Director, Push
AI, Digital Strategy and Commercial Growth Specialist
Participant Perspectives
What HoSS participants say
Participating as a Team
Build shared capability across functions
Bring complementary roles together around one commercial framework, while each applies it to their own remit.
Marketing leadership
Strategy and priorities
Social and content
Creative systems and execution
Digital and ecommerce
Conversion and measurement
Brand and reputation
Governance and guest engagement
Commercial leadership
Performance and business contribution
Recommended team size: 3 to 5 complementary roles.
Hear first when
registration opens
Hospitality Social Media Summit 2027
June 2027
in London
The registration date goes to the priority list before
it's announced publicly.
No payment or commitment
HoSS 2026
- 200+ participants
- 14 countries represented
- 86% in senior and leadership roles
- 9.5/10 overall experience
Bringing a team?
Organisation rates are available for multiple delegates.
Early Bird ends 31 October 2026. Places are subject to availability.
Book 2027. Start now.
Early Bird doesn't mean
waiting
until April
Reserve your HoSS 2027 places and receive immediate access to the HoSS 2026 Executive Programme for the same number of team members.
13 expert sessions
Practical frameworks & templates
8 lab toolkits
Digital Hub accessStart strengthening your social capability now, and arrive in London in May 2027 already working from the same frameworks.
Booking 1-2 places?
Secure your Super Early Bird tickets
directly and save 55% until 31 October
Bringing a team?
Request a team
offer:
Planning to bring 3 or more colleagues? Tell us how many places you are considering and we'll send you the team options, including rates, inclusions and booking terms.
No payment required at this stage.Participant names can be confirmed later.
Want to start before June?
The inaugural programme
is available now.
Recordings, practical frameworks, tools and six months of Digital Hub access.
£195
Included for confirmed
HoSS 2027 delegates
Partnerships
Partner with
HoSS 2027
Reach the people shaping hospitality social. Connect your organisation with senior hospitality professionals across marketing, digital, social, brand and commercial performance.
HoSS 2026 was supported by leading industry, program media and content partners. See the 2026 partners.
Hospitality Social
Media Summit 2027
London, June 2027