The hospitality social media summit
Where hospitality teams turn social into a powerful commercial channel — driving direct bookings, stronger demand and protecting reputation.
Build a revenue + reputation
engine from social—in 2 days
Headliner & Co-producer
Whitney Reynolds
3–4 Sep '26
@Chicago Booth
School of Business
Super early bird:£579
OFFER ENDS
12 apr ’26
An internationally accredited 2-day sprint in London. Build your bespoke social strategy — then walk out with the playbooks, templates and KPI dashboards to deliver it.
You're posting.
You're
investing.
But is it working?
Social now shapes how guests discover, decide and book. It's where revenue and reputation are won or lost — every day. Yet most teams are stuck in the same loop:
Busy, not impactful:
lots of posting, limited impact on bookings, covers or enquiries
No operating system:
strategy, campaigns, creators and paid aren’t connected across teams
Approval drag:
great ideas die in reviews; execution is slow and inconsistent
Measurement gaps:
UTMs, KPIs and reporting aren't clean — so ROI is hard to defend internally
Algorithms + AI shifted the game:
old playbooks fade fast; precision and systems now beat volume
That’s exactly what this 2-day sprint fixes:
clearer decisions, faster execution, and proof you can take to leadership
The 2026 theme:
Social that sells
It’s easier than ever to use social to drive action at all levels of the marketing funnel. Here, you’ll build a social strategy that does just that.
What we solve in 2026
Rights & compliance
Content bottlenecks
Proving ROI 
Partner briefing
Crisis flow
Brand personality
Leveraging AI
Global resonanceWhy it’s worth your
2 days in London
Who’s it for
For teams ready to own revenue and
reputation through social
Best suited for marketing and commercial leaders responsible for:
Ideal for mid- to senior-level roles
Ambitious specialists are also welcome — especially those who help shape strategy
Build it live. Scale it with AI
Best of both worlds: 2 days
in the room + 6 months
of digital follow‑up
Pre‑summit
Explore cases and quick-start prompts before you arrive. Optional — but you'll hit the ground faster.
During the summit
Build, decide, export. Every session ends with a ready-to-use output — from strategy docs to KPI frameworks.
Post‑summit
Put it all to work — with playbooks, templates, guides and a workbook built for your brand.
AI Hub - your 6-month execution edge
The digital side of the experience: an always‑on, hospitality‑specific library with AI‑powered helpers, templates and updates so the work you start in London keeps getting better after you leave the room.
Programme highlights
A preview of two days of focused strategy work. Explore the full programme for timings, session details and lab choices.
The scroll economy: win with content that converts
Leave with at least 3 defined content pillars, a signature series idea, and post samples ready to ship.
Aim smart: who you need & where they scroll
Clearly define who you want to reach. Then, select the few channels where they spend the most time.
Measure what matters: KPIs that prove it
Leave with a clear KPI per objective, targets, and an exec-ready way to report impact.
The scroll economy: win with content that converts
Leave with at least 3 defined content pillars, a signature series idea, and post samples ready to ship.
Aim smart: who you need & where they scroll
Clearly define who you want to reach. Then, select the few channels where they spend the most time.
Measure what matters: KPIs that prove it
Leave with a clear KPI per objective, targets, and an exec-ready way to report impact.
The scroll economy: win with content that converts
Leave with at least 3 defined content pillars, a signature series idea, and post samples ready to ship.
Aim smart: who you need & where they scroll
Clearly define who you want to reach. Then, select the few channels where they spend the most time.
Measure what matters: KPIs that prove it
Leave with a clear KPI per objective, targets, and an exec-ready way to report impact.
What you’ll
leave with
Not just notes — walk out with decisions made, plans built and tools your team can use immediately
One-page social strategy
A clear strategy on a page: brand role, audience, channel priorities and KPIs
90-day content & campaigns plan
A 90-day plan mapped by channel — what to post, what to run, and when
Measurement & reporting setup
A focused KPI shortlist, draft dashboard structure and reporting rhythm
Playbooks & ways of working
Checklists, prompts and "how we work" agreements
Triple international accreditation, included
Earn CPD credits and internationally recognised certificates by completing the London edition. One of the only hospitality social media events offering certified professional development — a clear signal this isn't "just another event”.
London speakers
Learn from the people shaping hospitality social media at the highest level
Co-producer & headliner
Whitney Reynolds
Former Global Director of Social, IHG and Kimpton — one of the most influential voices in hospitality social media.
Built Kimpton’s acclaimed social presence and led portfolio-wide social performance across InterContinental, Hotel Indigo, Holiday Inn, Crowne Plaza and other flagship brands.
Multiple award-winning hospitality marketer, including Brand Innovators “40 Under 40”and Skift“Best SocialPresence – Hotels”
More speakers coming soon
We're assembling a line-up of leading hospitality social strategists and operators. Subscribe to be the first to know when new speakers are announced.
Secure your spot
Limited seats. Two days that deliver what most teams spend months trying to build.
3-4 Sep ‘26
@Chicago Booth London
Super early bird from:
£579
Need help?
hello@hoss.events
Partner
with
Hospitality
Social
Media
Summit
Align your brand with hospitality’s most focused social media summit—senior decision-makers, two intensive days, and six months of digital visibility via the AI Hub.
Venue &
practical info
Chicago Booth School of Business
A world-class business school setting in the heart of London — purpose-built for high-impact workshops and executive-level learning.
Schedule at a glance
Coffee breaks and lunch included on both days.
VIP strategy dinner
A closed, off-the-record evening hosted by Whitney Reynolds — designed exclusively for senior leaders seeking unfiltered insight:
Personal social audit
Your channels reviewed: strengths, gaps and one priority experiment calibrated for your brand.
Closed-door briefing
Where hotel social is really heading — the insight to sharpen your plans and protect your budget.
Relaxed Q&A
An open, candid conversation from your seat — ask Whitney anything about your strategy, your challenges or your next move.
Exclusive prize draw
Grand prize: a private strategy session with Whitney. Plus every guest leaves with strategic gifts to accelerate execution.
Limited seats ·
Add-on experience
Help & FAQs
Everything you need is in our
Help Centre — start here:
Organiser & producer
an innovation-led hospitality learning provider blending world-class expertise, AI powered technology, and science-backed learning design.
Global
Delivered in 15+ countries across hotels, resorts, destinations and adjacent sectors.
Operator-led
Built with senior leaders from IHG, Kimpton, Hyatt, Four Seasons and more.
Certified
Triple international accreditation. Recognised, career-visible learning you can trust.
London
summit news
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