Program &
schedule
Programme overview
Two focused days of headliner sessions, strategy work and hands-on labs. Day 1 sharpens your brand and social strategy. Day 2 turns it into campaigns, content plans and measurement ready to execute.
Goal of the day:
Leave with a clear strategy blueprint for your brand — who you're targeting, what you stand for, and how social drives revenue and reputation.
How we’ll work on Day 1
Whitney Reynolds leads the full-day masterclass — seven strategic sessions that build your strategy step by step. In each session, you apply the frameworks directly to your brand — so your strategy blueprint takes shape as you go.
Formats:
Masterclass led by:
Whitney Reynolds
Session 1
Masterclass kickoff: strategy first. Everything else follows.
In 30 minutes, you’ll lock in your top three business goals and map each to a clear social objective—the first section of your strategy blueprint done.
Session 2
Aim smart: who you need & where they scroll
Clearly define who you want to reach. Then, select the few channels where they spend the most time.
Session 3
The scroll economy: win with content that converts
Leave with at least 3 defined content pillars, a signature series idea, and post samples ready to ship.
Session 4
Brand personality on social
Leave with a clear voice, reply style, and visual mini-spec your whole team can follow tomorrow.
Session 5
Stop the noise: modern social tactics that work
Leave with at least 3 tactics, a scoring label for each, and first drafts you can ship this week.
Session 6
Measure what matters: KPIs that prove It
Leave with a clear KPI per objective, targets, and an exec-ready way to report impact.
Session 7
Wrap & win: finalize your plan
Leave with your plan finished, your next three actions set, and clear direction and next steps for the questions that were blocking you.
Strategic VIP dinner
An exclusive, off-the-record evening with Whitney Reynolds. Personalised strategic guidance, a bespoke Social Audit and intimate access.
Interested in sponsoring a session or lab?
Align your brand with hospitality's most focused social media event. Get in touch to explore options.
Ready to join us in London?
Turn your hotel’s social media into a revenue and reputation engine in 2 days.