The summit
experience
Two days to build it. Six months to master it.
Business
goals first
This isn't about content calendars or creative trends. It's about making social drive tangible business results —
Every session, every framework, every toolis built around one thing: proving that yoursocial investment delivers commercial outcomes your leadership cares about.
Learn from the people setting the bar
Operators and creators powering hospitality’s best results—what works now & next
Proven wins,
not theory
sold-out launches, brand turnarounds, crisis recoveries, loyalty & F&B growth.
Real practitioner playbooks
the actual briefs, templates, and decision rules used inside top brands.
Built for hospitality reality
hospitality tactics tuned to your market realities, audience mix, and constraints
Social moves fast.
So should you.
Compress weeks of strategy into two days — leave with clear decisions, working systems and toolkits ready to execute.
Two-day flow
Decide → Build →
Ready to run
Strategy & headliner
masterclass
Outcome: clarityStrategic
labs
Outcome: executionTurn Day 1 decisions into a working system — templates, checklists, draft assets and
a 90-day plan ready for your team.
The masterclass sets the benchmark — then we lock the decisions that shape everything else
Strategy & headliner
masterclass
Outcome: clarityThe masterclass sets the benchmark. Then we lock the few decisions that shape everything that follows.
WHY THIS ORDER?
Align on strategy first. Then build fast, focused and ready to implement the moment you're back at your desk.
Strategy-to-
action labs
90-minute intensive sessions led by top hospitality experts. Choose the topics that matter most to your brand — and leave with real work done, not just ideas.
How we run it
How we run it
Outcome‑
first
Every session maps to a decision, a deliverable and a metric
Hospitality‑ specific
Cases, tactics and tools tuned to your property, market and team
Governance baked in
Approvals, UGC rights, creator contracts and escalation paths included
Best of in-person & digital
Two intensive days plus six months of digital support through the AI Hub
One‑page social strategy
aligned with commercial and business targets
A 12-month roadmap
with priorities, owners, and budget assumptions
Content system
editorial pillars, always-on calendar and campaign architecture
ROI & measurement pack
KPI tree, UTMs, exec dashboard, cadence
Triple internationally accredited — the strongest credential stack in hospitality social media education. Certificates with unique IDs and digital badges included.
Digital AI Hub
For 6 months, access an always‑on hospitality hub — resource library, vetted‑knowledge AI tutor, and invite‑only expert clinics — to launch, refine, and sustain results.
Templates & assets library
Qualified leads, meetings held, opportunities created, and bookings attributed to your sessions and activations.
Personalised AI copilot
Ready‑to‑use templates, content calendars, briefs, and checklists to speed execution.
Focused micro‑courses
Bite-sized learning modules designed for quick skill development and mastery.
Invite‑only expert clinics (monthly)
Exclusive sessions with industry experts for personalized guidance and feedback.
Accredited bonus credential
Earn recognized credentials upon completion to showcase your achievements.
VIP strategic dinner
An exclusive, off-the-record evening with Whitney Reynolds — personalised strategic guidance, a bespoke Social Audit and intimate access you won't find on any stage
Seats are limited · Add-on experience
Made for teams who need social to perform
This is for you if:
You want a clear strategy (not a deck) You want a clear strategy (not a deck)
You need a repeatable operating model your team can maintain
You want measurement leadership will trust — and budget will follow
Secure your spot
The strategy most teams
pay thousands to develop —
built in two days.
Explore other cities
Agendas vary by market and local partners. Pick your city to see dates, venue, speakers and tickets.
Questions about tickets, teams, or invoices?