80 DAYS
Award-winning creative and digital
agency for hospitality and travel
The Hospitality Social Media Summit is proud to welcome 80 DAYS as an Official Lab Partner for HoSS 2026.
One of the hospitality industry's most established creative and digital agencies, 80 DAYS brings more than two decades of specialist experience, international reach and proven social media expertise to the Summit.
Together, HoSS and 80 DAYS will help hospitality teams move beyond content for content's sake and develop stronger, more distinctive social media built around their brands, audiences and commercial goals.
About 80 DAYS
80 DAYS is an award-winning, full-service creative and digital marketing agency specialising in hospitality and travel.
Since 2002, the agency has helped some of the world's most respected hospitality and travel brands establish their identities, fill rooms, sell experiences and reach new audiences. Its international team works across Edinburgh, London, Málaga and Dubai, combining hospitality expertise with capabilities spanning brand strategy, creative, websites, digital marketing, social media, content and insight.
Multilingual, multi-award-winning and deeply connected to the hospitality industry, 80 DAYS understands both the opportunities and the practical realities facing hospitality marketing teams today.
Hospitality in their DNA
80 DAYS was built specifically around the needs of hospitality and travel businesses.
Their experience extends from international groups to independent luxury properties, with social media and content work involving brands including:
This depth of sector experience allows the agency to combine creative thinking with a practical understanding of hospitality operations, guest expectations and commercial performance.
Social media expertise proven in practice
80 DAYS does not simply advise hospitality brands on social media. Their specialists create strategies, manage channels, produce content and measure performance for hospitality businesses across different markets and brand positions.
Recent results include:
These results reflect the kind of expertise HoSS was created to bring together: current, hospitality-specific and grounded in measurable work.
Building stronger hospitality teams
Alongside its agency work, 80 DAYS has extensive experience helping hospitality professionals strengthen their social media and digital marketing capabilities.
Its specialists have trained hundreds of hospitality marketing and communications professionals in areas including social media strategy, photography, video, content creation, paid social, analytics and reporting.
This hands-on teaching experience has supported measurable improvements across participating hospitality businesses, including:
Instagram reach
Instagram engagements
rated digital marketing
confidence
This combination of active agency expertise and a proven ability to translate specialist knowledge into practical skills makes 80 DAYS a natural partner for the practical, build-focused HoSS programme.
Awards and recognition
80 DAYS has received significant recognition for its international growth, creative work and contribution to hospitality marketing.
Its achievements include the King's Award for Enterprise in International Trade, alongside a portfolio of industry and creative awards won in collaboration with its clients.
Every recognition reflects the experience of its international team and its ability to create work that is strategically strong, creatively distinctive and commercially relevant.
Connected to the hospitality industry
80 DAYS works closely with hospitality organisations and industry partners representing leading global brands and independent properties.
These relationships enable the agency to contribute insight, consultancy and specialist marketing expertise across the wider hospitality sector.
Its established position within the industry also reflects a value shared with HoSS: meaningful progress comes from bringing together specialist expertise, practical education and closer collaboration between brands, agencies and industry leaders.
The 80 DAYS and HoSS partnership
HoSS brings together global brand leaders, award-winning agencies, hospitality specialists and practitioners actively shaping the future of social media.
The partnership with 80 DAYS strengthens that ambition.
It gives delegates access to an agency that understands hospitality from the inside, has delivered measurable results across international markets and knows how to translate specialist knowledge into practical skills teams can use.
Together, HoSS and 80 DAYS will help demonstrate what hospitality social media can become when strategy, creativity, capability and commercial purpose work together.
Leading a practical HoSS lab
Tom Smee, Head of Social at 80 DAYS
will lead a practical lab focused on social media photography and video.
Tom has worked with hospitality brands including Accor, Six Senses and The Torridon and has delivered social media training to more than 250 hospitality marketing and communications
professionals.
His HoSS lab will help delegates create stronger, more distinctive visual content using the spaces, assets and technology already available to their teams.
Meet Tom Smee and explore the practical lab
Chicago Booth School of Business September 3–4, 2026 in London
Join 80 DAYS and senior hospitality leaders at the Hospitality Social Media Summit to explore how social discovery, guest trust and direct booking technology can work together as one commercial journey.
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