Chloe North
Head of Marketing,
Donnington Group
“Social stops being just a content channel and starts becoming a revenue line.”
ON-DEMAND
EXECUTIVE PROGRAMME
Hospitality
Social
Media Summit 2026
Turn social into a revenue-driving channel for demand, direct bookings and reputation.
included
- HoSS 2026 recordings
- Six months of access
- Complete toolkit library
- Digital Hub access
- Certification included
Recorded live at Chicago Booth
School of Business, London.
Built by global social
leaders from
leaders from
IHGKIMPTONHYATTMELIÁCORINTHIACHENOTMAYBOURNE HOTELSALMANAC HOTELS
Proven at HoSS 2026
200+participants
14countries
9.5/10overall experience
87%would recommend HoSS
BRANDS REPRESENTED AT HOSS 2026
Fairmont
Luxury Family Hotels
Hilton London Metropole
Dorsett Hotels
Lake District Hotels
IHG
Hyatt Hotels
4C Hotels
Macdonald Hotels & Resorts
Classic British Hotels
Emerald Hospitality Group
COYA
JKS Restaurants
Urban Pubs and Bars
The Stratford
Cantley House Hotel
London Bridge Hotel
The LaLiT London
Langdale Hotel & Spa
Grand Hotel Birmingham
Hazlitt's Hotel
Hotel Cafe Royal
Casa Collective Hotels
Manor Hotel Solihull
Fairmont
Luxury Family Hotels
Hilton London Metropole
Dorsett Hotels
Lake District Hotels
IHG
Hyatt Hotels
4C Hotels
Build the strategy. Then make it perform.
A practical on-demand programme built specifically for hospitality social.
ContentPaid socialAICreatorsReputationMeasurement
Work through the programme at your own pace, with six months of access to the recordings, tools and practical resources.
Learn from award-winning
hospitality social leaders
Behind the most distinguished global and independent brands
faculty
Addressed to
Designed for hospitality professionals shaping guest
experience, brand identity, and business growth.
Hotels & resorts
Independent hotels, luxury and lifestyle properties, resorts and destination businesses.
Hospitality groups & operators
Global and multi-property hotel groups, management companies and hospitality operators.
Restaurants & F&B
Restaurant groups, bars and hospitality-led food and beverage businesses.
Hotel owners & developersBrand & marketing directors & managersGeneral managersGuest experience managersAsset & Operations managers
External consultants
Equip your clients with scent strategies that drive
differentiation
and measurable impact.
Strategic skills you’ll take away
Build a commercial
social strategy
Connect social to demand,
bookings and business priorities.
Set the right
commercial KPIs
Measure what matters beyond reach
and engagement.
Create content that
earns attention
Build stronger pillars, hooks and
formats.
Turn social into
demand
Connect content, paid and
organic to conversion.
Use AI without losing
the brand
Apply AI while protecting voice and
consistency.
Strengthen
reputation
Create clearer systems for
response and escalation.
Don't just watch. Build it.
As you work through the programme, you'll build:
Your Strategy on a Page
Your commercial goals, audiences, channels, content priorities and social role in one clear framework.
Your 90-day execution plan
What to launch, test and
prioritise next.
Your measurement framework
The KPIs and reporting structure that connect social activity to business performance.
Your execution
toolkit
Blueprints, prompts,
workflows, briefs and
playbooks from the Day 2 labs
you choose.
You leave with decisions made, plans built and systems your team can actually use.
The Programme
strategic masterclass7 Sessions
Build the strategy
One masterclass, led end-
to-end by Whitney
Reynolds.Seven connected
sessions, each building
a section of your strategy.
Whitney Reynolds
Former Global Director of Social Marketing, IHG and Kimpton
YOU FINISH WITH YOUR
Strategy on a Page
In this session you will map your top commercial goals directly to social media objectives, giving you a clear rationale for every decision you make on social from this point forward.
You will build a prioritised audience map and match each segment to the channel where they are most reachable — so you stop spreading budget and effort thin.
Using your audience map, you will define three to four content pillars and draft sample posts for each — a repeatable content engine you can hand to any team member.
You will codify your brand voice, set tone rules for different scenarios and define visual guardrails — making consistency the default, not the exception.
A practical filter session. You will select three to four tactics, assign owners and define the signals that tell you whether each one is working.
You will set a primary KPI for each goal, establish your current baseline, define a realistic target and attach a timeline — making your reporting board-ready.
The final session pulls everything together into your Strategy on a Page — a single document that captures your goals, audiences, channels, content pillars, tactics and KPIs.
Chloe North
Head of Marketing, Donnington Group
“Whitney explained strategy writing in one of the clearest forms I've experienced.”
In-depth labs
Build the systems
Eight specialist 90-minute
labs, each led by a
practitioner in that discipline. Every lab ships a
named asset your team can
use on Monday.
5 Labs90 Minutes Each
YOU FINISH WITH YOUR
an execution toolkit
Explore the complete journey from social discovery to direct booking, and identify where positioning, content, conversion, paid amplification and CRM can work harder together.
Learn how relevance, creative direction, composition, movement and stronger hooks can make hospitality content more likely to stop the scroll and hold attention.
Learn how to keep a strong global brand core while adapting messaging, platforms, content and execution to the realities of individual markets.
Explore where AI can genuinely improve marketing operations, how discovery is changing through AI search, and how to scale content and workflows without losing expertise, judgement or brand quality.
Build a clearer system for handling comments, DMs, complaints and sensitive conversations, including response structure, prioritisation, AI boundaries, escalation and measurement.
Sophia Slater
80 DAYS
“I left feeling so inspired and really excited to go back to my hotels and create more content.”
Your programme lives
in the Digital Hub
Six months to watch the sessions, revisit the frameworks and put the tools into practice.
Access the HoSS 2026 masterclasses and specialist labs on demand, and move through the programme in the order and pace that suits you.Access the HoSS 2026 masterclasses and specialist labs on demand, and move through the programme in the order and pace that suits you. Access the HoSS 2026 masterclasses and specialist labs on demand, and move through the programme in the order and pace that suits you.
Access the HoSS 2026 masterclasses and specialist labs on demand, and move through the programme in the order and pace that suits you.Access the HoSS 2026 masterclasses and specialist labs on demand, and move through the programme in the order and pace that suits you. Access the HoSS 2026 masterclasses and specialist labs on demand, and move through the programme in the order and pace that suits you.
Return to the strategic frameworks, teaching points and examples whenever you need to shape a plan, brief a team or refine your thinking.
Put the learning to work through practical resources designed to support better strategy, better content and better commercial decisions.
Use the Hub as an active working resource for the next six months, with time to revisit sessions, return to ideas and apply them properly.
What the room said.
Choose your
level of access
Access HoSS 2026 on demand, or upgrade to the complete six-month pathway with 17 in-depth social media strategy courses.
EXECUTIVE
PROGRAMME
£195
Executive Programme — 3-4 September, sessions + labs
6 months of recordings + Summit resources
Certification
EXECUTIVE
PROGRAMME + ACADEMY
£295
Executive Programme — 3-4 September, sessions + labs
6 months of recordings + Summit resources
Certification
17 certified Social Media Strategy courses
AI practice simulators
Full frameworks, tools + resource library
HoSS 2026 partners
Summit sponsor
industry partners
video and content partner
PR partner
tech partner
PROGRAMME PARTNERS
Official Media Partner
HoSS is a member of
Before you start
Questions that matter
You get the complete HoSS 2026 Executive Programme, programme recordings, practical frameworks and tools, Digital Hub access and certification.
Your access remains available for six months, giving you time to work through the programme at your own pace and revisit sessions when you need them.
Yes. HoSS 2026 is fully on demand, so you can watch, pause and return to the programme whenever it suits you during your access period.
Yes. Your access includes the HoSS 2026 programme recordings and the accompanying resources available within the Digital Hub.
Yes. Programme certification is included with your access.
Each access is intended for one participant. For multiple colleagues, contact us about team access.
Yes. Confirmed HoSS 2027 delegates receive complimentary access to the HoSS 2026 programme and Digital Hub.
Hospitality professionals working across marketing, social, digital, brand, commercial performance, guest experience and operations.
Build the social capability
your organisation needs next
Hospitality-specific strategy, execution and reusable tools, with six months of on-demand access.