2026RECAP

Hospitality
Social Media Summit 2026

Executive education for the people running hospitality social.

The inaugural Hospitality Social Media Summit brought 200+ senior hospitality professionals from 14 countries to the University of Chicago Booth School of Business in London, across two days of strategy and applied work.

Global hotel groups, luxury independents, resorts and restaurant operators, in the same room.

200+

Participants across London and
online

14

Countries across Europe,
Americas and Middle East

2 day

Live from London

6 months

Continued Digital Hub access

Chicago Booth London Venue

Hosted at Chicago Booth, London

HoSS 2026 was held at the Robert Rothman ’77 LondonCampus of the University of Chicago Booth School of Business.

The setting was a deliberate choice. HoSS is executive education for hospitality, delivered to the standard senior operators expect, and the room reflects that.

A senior, decision-making audience

HoSS 2026 was built for the people who set direction and hold budget.

86%

Senior &leadership roles

Directors, Heads, senior managers, General Managers and other decision-makers across marketing, social, digital, brand, commercial, sales and operations.

≈50/50

Global groups &independents

An almost even mix of global and multi-property hospitality groups and independent hospitality businesses.

Representing the breadth of hospitality

Global hotel groupsMulti-property hospitality groupsLuxury & lifestyle hotelsIndependent & boutique hotelsResorts & destination propertiesHospitality operatorsRestaurant & F&B businesses

From global brands to distinguished independents, HoSS brought together the seniorpeople shaping how hospitality businesses grow, communicate and perform.

Fairmont Hotels
Luxury Family Hotels
Hilton Hotels
Dorsett Hotels
Lake District Hotels
Hyatt Hotels

And hospitality businesses joining from acrossthe UK and international markets.

Strategy in the room. Participation around the world.

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Inside HoSS 2026

Watch the people, programme and conversations behind the inaugural Summit.

From strategy to execution.

Day 1

Strategy first

Led by Whitney Reynolds, Day 1 explored how hospitality brands can build relevance, create demand, strengthen reputation and connect social media more directly to commercial objectives.

Strategy first
Day 2

Into the work

Day 2 moved into focused working sessions covering social revenue, international travellers, reputation, content, AI, paid social and the changing hospitality marketing skillset.

Into the work

What delegates left with

Every delegate finished the two days with a completeset of working documents.

Strategy on a Page

Commercial goals, audiences, channels, content priorities and the role of social, in one framework.

90-Day
Execution Plan

What to launch, test and prioritise first, with owners and dates.

Measurement
Framework

The KPIs and reporting structure connecting social activity to business performance.

Execution Toolkit

Blueprints, prompts, workflows and briefs from the lab each delegate chose.

Plus six months of continued access in the Digital Hub.

Led by
award-winning faculty

HoSS brought together specialists with experience behind some of hospitality and consumer brands’ most recognised marketing, digital and social programmes.

Whitney Reynolds

Former Global Director
of Social Marketing, IHG
and Kimpton

Laura Ferrari

Co-founder, SHIFT Collective
Former Director of Social Media,
Hyatt EAME

Stefano Della Schiava

Co-founder, SHIFT Collective International Content and Social
Media Strategist

Ben Lilly

Founder and CEO, Giant Leap
Digital
Luxury Digital and Performance Marketing Specialist

Santiago García Solimei

Founder, Unfiltered Mindsets
Former Global Director of Social
Media and Brand PR, Meliá Hotels International

Steve Hyde

Co-founder, Push
AI, Marketing and Digital Transformation Leader

Jai Khan

New Business and Growth Marketing Director, Push
AI, Digital Strategy and Commercial Growth Specialist

Cim Dahir

Account Director, Push
AI-Powered Marketing and
Performance Strategy Specialist

What delegates tookaway from HoSS 2026

Strategy, practical application and fresh thinking fromhospitality teams across the programme.

Tessa Coutts

Social Media Manager,
Emerald Hospitality Group

“Two days of genuinely useful thinking, not fluff. Taking a lot of this straight back to Emerald Hospitality Group.”

Ian Moloney

Marketing Communications Manager,
The Killarney Park & The Ross

“There are so many courses out there that tell you how to do social media or build your strategy, but very few focus on the hospitality side, which is so unique.”

Lee Clarke

Sales and Marketing Manager,
Grand Hotel Birmingham

“Something like this pulls you out of the routine, refreshes your thinking, gives you more knowledge and brings you back up to date with trends and ideas. I would definitely recommend attending.”

Chloe North

Head of Marketing,
Donnington Group

“Social stops being just a content channel and starts becoming a revenue line.”

Rupert Riley

Social Strategy Manager,
Urban Pubs and Bars

“Plenty to take back to 68 pubs at Urban Pubs and Bars.”

Rav Matharu

Senior Marketing Executive,
JKS Restaurants

“It’s given me a lot more confidence to develop our own social media strategy for the restaurants. There were tips and ideas introduced that I’d never thought of before.”

Laura Delaney

Marketing and Communications Manager,
Fairmont Cheshire

“It was great to hear from so many industry leaders and gain fresh perspectives on the evolving role of social media within hospitality, from building stronger strategies and driving revenue to creating meaningful guest connections.”

Olivia Edmondson

Marketing Executive,
Lake District Hotels

“There are so many social media and marketing conferences and experiences, but to have something that is just talking about hospitality is so important.”

9.5/10OVERALL EXPERIENCE
87%would recommend HoSS

Based on post-Summit questionnaire

The conversation travelled beyond the room.

Hotel
Boutique Hotelier
Hotel Owner
Hospitality Net
Sprout Social
Hotel Speak
Travel Daily News
Hotel Speak featured on laptop
30+

articles and features

published across hospitality
and marketing media

1.5M+

combined media reach

across the titles that covered
the Summit

700K+

combined LinkedIn reach

across faculty, partners
and delegates

HoSS 2026 partners

Summit sponsor
Site Minder
industry partners
Hospa LogoHMA Hospa Logo
video and content partner
Opqositeland Productions
PR partner
Genplus Group
tech partner
Tech Partner
PROGRAMME PARTNERS
Giant LeapShiftPush80 days travel markerting
Official Media Partner
HotelBoutique HotelierHotel OwnerHotel Speak
HoSS is a member of
UK Hospitality

HoSS returns in 2027

The first 50 places are open at the founding rate.

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