May 15, 2026
Early-Bird delegates get more than a discount. They get a Reputation System worth £1,250.
Published by HoSS — Hospitality Social Media Summit
Your early-bird HoSS ticket now includes 12-month access to our Online Reputation Management for Hospitality Brands certificate programme.
A practical, AI-powered reputation system built for hotel teams. Here's why that matters - and what's inside.
Reputation is a revenue function, not a PR function
Most hotel teams still treat online reputation as a communications task. Something to check, manage and reply to when there is time.
Star ratings and guest sentiment directly affect bookings, ADR and RevPAR. Better reviews improve visibility in Google and OTA search results. Strong reputation builds trust, supports direct bookings and reduces dependence on paid intermediaries. Guests also expect fast, human responses - and many now post issues publicly before they ever speak to your team.
What's included
25 comprehensive modules across 7 core areas
From reputation strategy and foundations to crisis response and defence. On demand. Work at your own pace. 12 months' access.
50 real hospitality case studies
What worked. What failed. What you would do differently. Real hotels, real crises, real decisions.
3 AI-powered simulators
Practise before it is real. Craft review responses. Handle a viral wave of negative comments. Evaluate real-time monitoring dashboards. Make decisions under pressure - without the pressure.
20 essential checklists
Daily tools for smoother operations, more consistent guest experience and stronger response quality.
15 detailed operational guides
Fake reviews. Next-generation reputation management. Crisis communications. Practical frameworks from hospitality professionals who have lived it.
Certificate and digital credential
Proof of completion for every delegate. Share it on LinkedIn, your CV or with your team.
What others don't teach - but hotel teams need to know
This programme goes further than standard ORM training.
It covers the psychology of how trust is built, lost and leveraged online. It looks at the legal and ethical dimensions of reputation management, including what is permissible to remove and where the lines are. It explores the dark side of ORM, so teams can recognise shady tactics and protect against them.
It also covers AI-powered monitoring and response, and multi-platform management beyond Google - across OTAs, TikTok and the social channels where reputation now lives.
Three pillars. One system.
"Build a Brand Worth Talking About" Move from reactive to proactive. Build a sustainable, five-star reputation from the ground up.
"Turn Guest Feedback Into Growth" Improve faster and smarter by operationalising what reviews reveal.
"Be Ready for Anything" Stop being blindsided by bad reviews, fake reviews or social media escalation. Stay in control of the narrative.
Built by the people doing the work
The programme is curated by Amit Rawat, Assistant Director of Marketing at InterContinental Berlin, with over 15 years of experience in hospitality marketing and communications.
His ORM achievements include:
10% rise in Guest Satisfaction Index
20% increase in review volume within a single month
40% boost in social media engagement and user-generated content
These are not theoretical benchmarks. They come from practical reputation, guest sentiment and digital engagement work inside hospitality.
Built for the people in the room
The programme is designed for the same people attending HoSS: general managers, marketing and communications directors, brand managers, strategy leads, social media leads, content heads, hotel owners and multi-property teams.
Whether you run an independent boutique, a hotel group or a hospitality consultancy, the programme is built to be immediately applicable.
Sending a team? Every paid delegate gets their own 12-month access, certificate and digital credential.
Summit + system = the full picture
The people registering early for HoSS are investing in real commercial capability.
The summit delivers strategy, frameworks and hands-on labs across two intensive days in London.
The ORM programme extends that investment for a full year after you leave.
Strategy at the summit. A reputation system for the year that follows.
How to get it
The Online Reputation Management for Hospitality Brands certificate programme, normally worth over £1,250, is included at no additional cost for early-bird HoSS registrations only.
Once the launch pricing window closes, this bonus will no longer be included.
All ticket tiers qualify. Current early-bird pricing offers savings of up to 50%.
Register now at hospitalitysocialsummit.com/register
ORM training suite access is included with early-bird registrations only. One 12-month access per paid delegate. Standard standalone value: £1,250. Terms apply.
The Hospitality Social Media Summit takes place September 3–4, 2026 in London
Places are limited to ensure every attendee receives personalised strategy attention.
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