SiteMinder
From social discovery to measurable revenue
SiteMinder helps hotels turn visibility, market demand and guest intent into more
profitable bookings.
Official Sponsor of the Hospitality Social Media Summit, taking place on 3–4 September 2026 at Chicago Booth School of Business, London.
Social is now part of the booking journey
Guests do not begin their booking journey on a booking page.
They discover destinations through content, save recommendations, compare experiences, read reviews and look for reassurance from other travellers. Social media increasingly shapes where guests want to go, which brands they trust and what they ultimately choose to book.
SiteMinder connects that demand to the point of conversion.
Its end-to-end guest acquisition and revenue platform brings together direct booking, distribution, market intelligence, revenue management and guest engagement tools, helping hotels turn attention into measurable commercial results.
The SiteMinder Booking Engine can connect with social media channels, making it easier for hotels to move guests from inspiration and social proof to a direct booking experience.
About SiteMinder
SiteMinder is the world’s leading hotel guest acquisition and revenue platform, helping accommodation providers of all sizes grow bookings, maximise revenue and operate more efficiently.
Trusted by more than 53,000 hotels across 150 countries, SiteMinder brings together distribution, revenue management, market intelligence, direct booking and guest engagement tools in one connected platform.
Founded in 2006, SiteMinder processes more than 130 million hotel reservations annually, representing over US$55 billion in hotel revenue.
The platform is supported by the hospitality industry’s largest ecosystem of more than 2,645 connectivity and expert partners.
In 2026, SiteMinder celebrates 20 years of helping hotels find, attract and convert guests around the world.
From attention to profitable demand
Turn social attention into direct revenue
Connect social discovery and guest intent to a mobile-friendly direct booking experience that makes it easier for travellers to move from inspiration to reservation.
Reach more international travellers
Strengthen visibility across direct, distribution and metasearch channels, helping hotels reach travellers in the markets where demand is growing.
Act while the opportunity is there
Use real-time market intelligence, demand signals and pricing insight to identify opportunities and respond before the market moves on.
The traveller has changed
Eight in ten travellers now want AI assistance during their booking journey.
Source: SiteMinder Changing Traveller Report 2026
The next generation of travellers will discover and evaluate hotels through a combination of social content, reviews, search platforms and AI-generated recommendations.
For hotels, the commercial opportunity is not simply to appear in those conversations. It is to be discoverable, trusted and immediately bookable when guest intent is
highest.
Leadership perspective
James Bishop
VP, Ecosystem and Strategic Partnerships, SiteMinder
For hotels, social media is no longer just about visibility. It is increasingly shaping travel intent, influencing discovery and playing a more meaningful role in the path to booking, which is exactly why it matters to SiteMinder.
20 years of turning demand into revenue
SiteMinder began its 20th anniversary year with a major sweep at the 2026 HotelTechAwards.
The recognition reflects verified feedback from hoteliers and SiteMinder’s performance across the technologies that help hotels generate, convert and optimise demand.
2026 HotelTechAwards
Hotelier’s Choice Award
Fifth consecutive year
Best Hotel
eCommerce Platform
Fourth consecutive year
Best Channel Manager
Best Booking Engine
Best Hotel Metasearch
Management Software
Best Hotel Website
Design
SiteMinder also placed second in the Rate Shopping and Market Intelligence category for its AI-powered insights, while Little Hotelier placed second in the Best Hotel Management System category.
SiteMinder in numbers
Customer stories
See how hotels around the world are using SiteMinder to reach more travellers, grow direct bookings and respond more effectively to changing demand.
The Hatton Collection
Expanding online reach while saving more than ÂŁ20,000
The Hatton Collection used SiteMinder to centralise distribution across five British properties, increase online visibility and grow commission-free direct bookings.
Results
Results reported for 2011–2012.
- 41% increase in OTA
bookings - 10% increase in direct
bookings - More than ÂŁ20,000 saved
Butcombe
Boutique Inns
Connected technology supporting growth across more than 120 pubs and inns
Butcombe connected SiteMinder with Zonal Hotel Solutions to simplify distribution, reservations and reporting across its growing estate.
Results
- 9.8% like-for-like revenue growth
- Accommodation revenue increased by 4.1%
- OTA rates created in minutes instead of hours
The London
Elizabeth Hotel
Increasing Expedia bookings
by 400% in one year
The London Elizabeth Hotel used SiteMinder to manage rates and availability across more than 20 online channels while reducing manual work and overbookings.
Results
- 400% increase in Expedia bookings
- More than 20 channels managed in real time
- Overbookings eliminated
PPHE Hotel Group
Launching new channels across multiple properties faster
PPHE Hotel Group used SiteMinder Multi-Property to manage rates centrally across its Park Plaza and art’otel portfolio and accelerate new channel rollouts.
Results
- Trip.com launched across 11 hotels
- Three regions activated in two days
- Setup completed by one person instead of two
Cetina Hotels
Growing RevPAR while saving hours every day
Cetina Hotels centralised distribution across seven properties, expanded its channel mix and automated rates, availability and inventory management.
Results
- 5% increase in consolidated RevPAR
- Two to three hours saved per property each day
- Distribution expanded to 10–12 active channels
Numa Group
Reducing rate-plan management time by 90%
Numa brought distribution for its growing European portfolio into one platform, enabling faster bulk updates and same-day channel activation.
Results
- 90% reduction in rate-plan management time
- Portfolio updates reduced from two days to 30 minutes
- New channels launched on the same day
Explore the SiteMinder platform
One connected platform designed to help hotels find, convert and optimise their ideal guests.
Guest acquisition
Distribution, direct booking and metasearch tools that help hotels increase their visibility and convert more demand.
Suggested products
Revenue management
Market intelligence and revenue tools that help hotels understand changing demand, make stronger pricing decisions and act in real time.
Suggested products
Guest experience
Tools that help hotels communicate with guests, personalise the stay, increase ancillary revenue and build stronger post-booking relationships.
Suggested products
SiteMinder also placed second in the Rate Shopping and Market Intelligence category for its AI-powered insights, while Little Hotelier placed second in the Best Hotel Management System category.
Meet SiteMinder at HoSS
Join us in London and online,September 3–4, 2026
Join SiteMinder and senior hospitality leaders at the Hospitality Social Media Summit to explore how social discovery, guest trust and direct booking technology can work together as one commercial journey.
Follow SiteMinder
Stay up-to-date
with Hospitality Social Media Summit
Get updates on city announcements, agenda drops, speaker reveals, and ticket releases.